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Advertising in MENA Goes Digital Ilhem Allagui 1st edition
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Advertising in MENA Goes Digital
Ilhem Allagui
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d
226 pages, 11 Line drawings, black and white; 4 Tables, black and white; 1 Illustrations, black and
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 2, 2019 |
| ISBN13 | 9780367076504 |
| Publishers | Taylor & Francis Ltd |
| Pages | 226 |
| Dimensions | 240 × 163 × 25 mm · 494 g |
| Language | English |
