Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research - Sian Rees - Books - Taylor & Francis Ltd - 9780367077655 - February 5, 2020
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Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research 1st edition

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

186 pages, 1 Line drawings, black and white; 1 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 5, 2020
ISBN13 9780367077655
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 242 × 224 × 12 mm   ·   442 g
Language English  

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