Strategic Brand Management in Higher Education - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9780367139421 - February 21, 2019
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Strategic Brand Management in Higher Education - Routledge Studies in Marketing 1st edition

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This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

276 pages, 11 Line drawings, black and white; 15 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 21, 2019
ISBN13 9780367139421
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 241 × 164 × 18 mm   ·   568 g
Language English  
Editor Hemsley-Brown, Jane
Editor Melewar, T.C
Editor Nguyen, Bang

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