Tell your friends about this item:
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing 1st edition
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
216 pages, 22 Line drawings, black and white; 4 Halftones, black and white; 15 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 26, 2020 |
| ISBN13 | 9780367172695 |
| Publishers | Taylor & Francis Ltd |
| Pages | 212 |
| Dimensions | 241 × 161 × 21 mm · 474 g |
| Language | English |
| Editor | Knox, Kathy (Griffith Univesity, Australia) |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |