Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications - Mounir Kehal-Shahira El Alfy - Books - Taylor & Francis Ltd - 9780367184834 - January 13, 2021
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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications 1st edition

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Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.


192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 13, 2021
ISBN13 9780367184834
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 241 × 159 × 18 mm   ·   434 g
Language English  
Editor El Alfy, Shahira
Editor Kehal, Mounir

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