Global Marketing: Strategy, Practice, and Cases - Alon, Ilan (University of Agder, Norway) - Books - Taylor & Francis Ltd - 9780367196097 - August 17, 2020
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Alon, Ilan (University of Agder, Norway)
Global Marketing: Strategy, Practice, and Cases 3rd edition

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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.

640 pages, 79 Line drawings, color; 69 Halftones, color; 75 Tables, color; 223 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 17, 2020
ISBN13 9780367196097
Publishers Taylor & Francis Ltd
Pages 666
Dimensions 252 × 203 × 41 mm   ·   1.39 kg
Language English  

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