Branded Entertainment in Korea - Routledge Critical Advertising Studies - Hyunsun Yoon - Books - Taylor & Francis Ltd - 9780367205317 - November 30, 2020
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Hyunsun Yoon
Branded Entertainment in Korea - Routledge Critical Advertising Studies 1st edition

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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

88 pages, 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2020
ISBN13 9780367205317
Publishers Taylor & Francis Ltd
Pages 78
Dimensions 222 × 142 × 13 mm   ·   224 g
Language English  

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