Consumer Behaviour and the Arts: A Marketing Perspective - Discovering the Creative Industries - Francois Colbert - Books - Taylor & Francis Ltd - 9780367207304 - September 30, 2021
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Francois Colbert
Consumer Behaviour and the Arts: A Marketing Perspective - Discovering the Creative Industries 1st edition

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As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

144 pages, 8 Line drawings, black and white; 5 Tables, black and white; 8 Illustrations, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2021
ISBN13 9780367207304
Publishers Taylor & Francis Ltd
Pages 140
Dimensions 179 × 234 × 14 mm   ·   256 g
Language English  

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