Customer Service Marketing: Managing the Customer Experience - Torres, Edwin N. (Rochester Institute of Technology, USA) - Books - Taylor & Francis Ltd - 9780367208936 - December 5, 2022
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Torres, Edwin N. (Rochester Institute of Technology, USA)
Customer Service Marketing: Managing the Customer Experience

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This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

280 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2022
ISBN13 9780367208936
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 174 × 244 × 19 mm   ·   588 g
Language English  

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