Managing Cultural Joint Ventures: An Identity-Image View - Routledge Research in the Creative and Cultural Industries - Johansson, Tanja (University of the Arts Helsinki, Finland) - Books - Taylor & Francis Ltd - 9780367222260 - September 5, 2022
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Johansson, Tanja (University of the Arts Helsinki, Finland)
Managing Cultural Joint Ventures: An Identity-Image View - Routledge Research in the Creative and Cultural Industries

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This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

144 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 5, 2022
ISBN13 9780367222260
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 223 × 144 × 16 mm   ·   272 g
Language English  

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