Celebrity, Convergence and Transformation - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9780367230869 - February 7, 2019
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Celebrity, Convergence and Transformation - Key Issues in Marketing Management 1st edition

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This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

266 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2019
ISBN13 9780367230869
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 150 × 220 × 10 mm   ·   510 g
Language English  
Editor Brownlie, Douglas (University of Dundee, UK)
Editor Hewer, Paul (Strathclyde University, UK)
Editor Kerrigan, Finola (Kings College London, UK.)

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