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The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge Thomas Kolster 1st edition
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
282 pages, 240 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 17, 2020 |
| ISBN13 | 9780367242701 |
| Publishers | Taylor & Francis Ltd |
| Pages | 282 |
| Dimensions | 150 × 220 × 20 mm · 553 g |
| Language | English |
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