The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge - Thomas Kolster - Books - Taylor & Francis Ltd - 9780367242701 - June 17, 2020
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Thomas Kolster
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge 1st edition

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Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

282 pages, 240 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 17, 2020
ISBN13 9780367242701
Publishers Taylor & Francis Ltd
Pages 282
Dimensions 150 × 220 × 20 mm   ·   480 g
Language English  

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