Media, Telecommunications and Business Strategy - Gershon, Richard A. (Western Michigan University, USA) - Books - Taylor & Francis Ltd - 9780367249021 - July 20, 2020
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Gershon, Richard A. (Western Michigan University, USA)
Media, Telecommunications and Business Strategy 3rd edition

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As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.

376 pages, 27 Line drawings, black and white; 12 Halftones, black and white; 54 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2020
ISBN13 9780367249021
Publishers Taylor & Francis Ltd
Pages 396
Dimensions 150 × 220 × 20 mm   ·   666 g
Language English  

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