Brand Positioning: Connecting Marketing Strategy and Communications - Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands) - Books - Taylor & Francis Ltd - 9780367250195 - February 6, 2020
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Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands)
Brand Positioning: Connecting Marketing Strategy and Communications 1st edition

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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

254 pages, 61 Line drawings, color; 59 Halftones, black and white; 17 Tables, black and white; 61 Il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 6, 2020
ISBN13 9780367250195
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 246 × 179 × 13 mm   ·   530 g
Language English  

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