Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment - Datta, Surja (Oxford Brookes University, UK) - Books - Taylor & Francis Ltd - 9780367322502 - March 15, 2021
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Datta, Surja (Oxford Brookes University, UK)
Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment 1st edition

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This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

152 pages, 27 Line drawings, black and white; 27 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 15, 2021
ISBN13 9780367322502
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 235 × 154 × 23 mm   ·   252 g
Language English  

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