Strategic Brand Management and Development: Creating and Marketing Successful Brands - Lalaounis, Sotiris T. (University of Exeter, UK) - Books - Taylor & Francis Ltd - 9780367338756 - December 31, 2020
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Lalaounis, Sotiris T. (University of Exeter, UK)
Strategic Brand Management and Development: Creating and Marketing Successful Brands 1st edition

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This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

440 pages, 58 Line drawings, black and white; 48 Halftones, black and white; 18 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 31, 2020
ISBN13 9780367338756
Publishers Taylor & Francis Ltd
Pages 344
Dimensions 245 × 173 × 22 mm   ·   718 g
Language English  

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