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Introduction to Advertising: Understanding and Managing the Advertising Process Mogaji, Emmanuel (University of Greenwich, UK) 1st edition
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Introduction to Advertising: Understanding and Managing the Advertising Process
Mogaji, Emmanuel (University of Greenwich, UK)
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2021 |
| ISBN13 | 9780367441999 |
| Publishers | Taylor & Francis Ltd |
| Pages | 308 |
| Dimensions | 246 × 173 × 22 mm · 614 g |
| Language | English |
