Destination Marketing: Essentials - Pike, Steven (University of Queensland, Australia) - Books - Taylor & Francis Ltd - 9780367469535 - October 20, 2020
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Pike, Steven (University of Queensland, Australia)
Destination Marketing: Essentials 3rd edition

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

336 pages, 17 Line drawings, color; 5 Halftones, black and white; 38 Tables, color; 22 Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 20, 2020
ISBN13 9780367469535
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 150 × 220 × 20 mm   ·   780 g
Language English  

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