Strategic Communication: Public relations at work - Jane Johnson - Books - Taylor & Francis Ltd - 9780367641085 - September 29, 2020
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Jane Johnson
Strategic Communication: Public relations at work 1st edition

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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

336 pages, 51 Line drawings, black and white; 14 Halftones, black and white; 19 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2020
ISBN13 9780367641085
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  

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