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Advertising and the Mind of the Consumer: What works, what doesn't and why Max Sutherland 3rd edition
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Advertising and the Mind of the Consumer: What works, what doesn't and why
Max Sutherland
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.
378 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 31, 2021 |
| ISBN13 | 9780367717391 |
| Publishers | Taylor & Francis Ltd |
| Pages | 378 |
| Dimensions | 150 × 220 × 20 mm · 860 g |
| Language | English |
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