Behavioural Research for Marketing: A Practitioner's Handbook - Julian Adams - Books - Taylor & Francis Ltd - 9780367771317 - July 4, 2022
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Julian Adams
Behavioural Research for Marketing: A Practitioner's Handbook

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This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

208 pages, 57 Line drawings, black and white; 39 Tables, black and white; 57 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2022
ISBN13 9780367771317
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 237 × 157 × 20 mm   ·   454 g
Language English  

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