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Markets and the Arts of Attachment - CRESC Franck Cochoy 1st edition
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Markets and the Arts of Attachment - CRESC
Franck Cochoy
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
200 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 12, 2019 |
| ISBN13 | 9780367872700 |
| Publishers | Taylor & Francis Ltd |
| Pages | 200 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
| Language | English |
| Editor | Cochoy, Franck (University of Toulouse, France) |
| Editor | Deville, Joe (Lancaster University, UK) |
| Editor | McFall, Liz (The Open University, UK) |
