Marketing the Museum - Heritage: Care-Preservation-Management - Fiona Mclean - Books - Taylor & Francis Ltd - 9780415152938 - December 26, 1996
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Fiona Mclean
Marketing the Museum - Heritage: Care-Preservation-Management 1st edition

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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

272 pages, 11 line figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 1996
ISBN13 9780415152938
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 178 × 254 × 20 mm   ·   500 g
Language English  

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