Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780415184144 - September 24, 1998
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Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research 1st edition

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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

416 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 1998
ISBN13 9780415184144
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 150 × 220 × 10 mm   ·   770 g
Language English  
Editor Stern, Barbara

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