Marketing Modernity: Italian Advertising from Fascism to Postmodernity - Adam Arvidsson - Books - Taylor & Francis Ltd - 9780415270441 - February 13, 2003
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Adam Arvidsson
Marketing Modernity: Italian Advertising from Fascism to Postmodernity 1st edition

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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 13, 2003
ISBN13 9780415270441
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 150 × 220 × 20 mm   ·   520 g
Language English  

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