Brands - Routledge Introductions to Media and Communications - Marcel Danesi - Books - Taylor & Francis Ltd - 9780415279987 - May 15, 2006
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Marcel Danesi
Brands - Routledge Introductions to Media and Communications 1st edition

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Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

176 pages, 7 Line drawings, black and white; 15 Halftones, black and white; 18 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2006
ISBN13 9780415279987
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 139 × 215 × 10 mm   ·   260 g
Language English  

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