Competing in Emerging Markets: Cases and Readings - Nilofer Merchant - Books - Taylor & Francis Ltd - 9780415399494 - October 19, 2007
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Competing in Emerging Markets: Cases and Readings 1st edition

Nilofer Merchant

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Competing in Emerging Markets: Cases and Readings 1st edition

Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.

280 pages, 20 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 2007
ISBN13 9780415399494
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 178 × 254 × 17 mm   ·   670 g
Language English  
Editor Merchant, Hemant (Kaye College of Business, Florida Atlantic University, USA)
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