Creativity and Advertising: Affect, Events and Process - Andrew McStay - Books - Taylor & Francis Ltd - 9780415519557 - April 3, 2013
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Andrew McStay
Creativity and Advertising: Affect, Events and Process 1st edition

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@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2013
ISBN13 9780415519557
Publishers Taylor & Francis Ltd
Pages 192
Dimensions 157 × 231 × 11 mm   ·   300 g
Language English  

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