Essentials of Marketing Management - Geoffrey Lancaster - Books - Taylor & Francis Ltd - 9780415553469 - November 12, 2010
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Geoffrey Lancaster
Essentials of Marketing Management

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.

552 pages, 91 black & white illustrations, 22 black & white tables, 91 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 2010
ISBN13 9780415553469
Publishers Taylor & Francis Ltd
Pages 552
Dimensions 150 × 220 × 20 mm   ·   858 g   (Weight (estimated))

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