Improving the Performance of Sponsorship - Kolah, Ardi (Henley Business School, UK) - Books - Taylor & Francis Ltd - 9780415637893 - June 23, 2015
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Kolah, Ardi (Henley Business School, UK)
Improving the Performance of Sponsorship 1st edition

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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

350 pages, 38 black & white illustrations, 50 black & white tables, 2 black & white halftones, 36 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 23, 2015
ISBN13 9780415637893
Publishers Taylor & Francis Ltd
Pages 350
Dimensions 158 × 236 × 19 mm   ·   480 g
Language English  

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