How Audiences Decide: a Cognitive Approach to Business Communication - Richard Young - Books - Taylor & Francis Ltd - 9780415879002 - December 20, 2010
In case cover and title do not match, the title is correct

Richard Young
How Audiences Decide: a Cognitive Approach to Business Communication

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.

416 pages, 20 black & white illustrations, 12 black & white tables, 10 black & white halftones, 20 b

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2010
Original release date 2011
ISBN13 9780415879002
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 178 × 252 × 23 mm   ·   716 g

More by Richard Young

Show all

Mere med samme udgiver

See all of Richard Young ( e.g. Paperback Book , Hardcover Book , Book and DVD )