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Selling The Invisible: A Field Guide to Modern Marketing Harry Beckwith
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Selling The Invisible: A Field Guide to Modern Marketing
Harry Beckwith
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 3, 2012 |
| ISBN13 | 9780446672313 |
| Publishers | Grand Central Publishing |
| Pages | 256 |
| Dimensions | 126 × 190 × 18 mm · 204 g |
| Language | English |
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