PR!: A Social History Of Spin - Stuart Ewen - Books - Basic Books - 9780465061792 - October 23, 1998
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PR!: A Social History Of Spin

Stuart Ewen

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PR!: A Social History Of Spin

A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.

496 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 23, 1998
ISBN13 9780465061792
Publishers Basic Books
Pages 496
Dimensions 154 × 227 × 27 mm   ·   693 g
Language English  
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