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Winning at New Products, 5th Edition: Creating Value Through Innovation
Robert Cooper
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Winning at New Products, 5th Edition: Creating Value Through Innovation
Robert Cooper
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
448 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 28, 2017 |
| ISBN13 | 9780465093328 |
| Publishers | Basic Books |
| Pages | 448 |
| Dimensions | 151 × 229 × 31 mm · 454 g |
| Language | English |
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