Return on Ideas: A Practical Guide to Making Innovation Pay - David Nichols - Books - John Wiley & Sons Inc - 9780470028575 - June 1, 2007
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David Nichols
Return on Ideas: A Practical Guide to Making Innovation Pay

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Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive.

280 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2007
ISBN13 9780470028575
Publishers John Wiley & Sons Inc
Pages 280
Dimensions 197 × 244 × 24 mm   ·   748 g
Language English  

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