Logos and No Gos: How to Understand and Get the Most from Your Brand IP - Steward, Geoff (IP Section) - Books - John Wiley & Sons Inc - 9780470060377 - February 12, 2007
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Steward, Geoff (IP Section)
Logos and No Gos: How to Understand and Get the Most from Your Brand IP

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Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 2007
Original release date 2006
ISBN13 9780470060377
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 147 × 224 × 20 mm   ·   408 g
Language English  

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