Services Marketing Management: A Strategic Perspective - Kasper, Hans (University of Maastricht, The Netherlands) - Books - John Wiley & Sons Inc - 9780470091166 - June 1, 2006
In case cover and title do not match, the title is correct

Kasper, Hans (University of Maastricht, The Netherlands)
Services Marketing Management: A Strategic Perspective 2nd edition

Price
Íkr 14,139
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 27 - Sep 10
Get notified about new Kasper, Hans (University of Maastricht, The Netherlands) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.

572 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2006
ISBN13 9780470091166
Publishers John Wiley & Sons Inc
Pages 576
Dimensions 196 × 258 × 27 mm   ·   1.36 kg
Language English  

More from the same publisher

See all of Kasper, Hans (University of Maastricht, The Netherlands) ( e.g. Paperback Book )