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New Product Development For Dummies
Robin Karol
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New Product Development For Dummies
Robin Karol
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
384 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2007 |
| ISBN13 | 9780470117705 |
| Publishers | John Wiley & Sons Inc |
| Pages | 384 |
| Dimensions | 228 × 197 × 21 mm · 676 g |
| Language | English |
See all of Robin Karol ( e.g. Paperback Book )