Marketing Automation: Practical Steps to More Effective Direct Marketing - Wiley and SAS Business Series - Jeff LeSueur - Books - John Wiley & Sons Inc - 9780470125427 - August 1, 2007
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Marketing Automation: Practical Steps to More Effective Direct Marketing - Wiley and SAS Business Series

Jeff LeSueur

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Marketing Automation: Practical Steps to More Effective Direct Marketing - Wiley and SAS Business Series

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before.

368 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2007
ISBN13 9780470125427
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 236 × 165 × 33 mm   ·   653 g
Language English  

See all of Jeff LeSueur ( e.g. Hardcover Book )