The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing - Sarah Maxwell - Books - John Wiley & Sons Inc - 9780470139097 - February 8, 2008
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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Sarah Maxwell

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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives.

240 pages, , black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2008
ISBN13 9780470139097
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 159 × 236 × 25 mm   ·   446 g
Language English  
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