Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders - Morgan, Adam (The Challenger Project) - Books - John Wiley & Sons Inc - 9780470238271 - March 3, 2009
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Morgan, Adam (The Challenger Project)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders 2nd edition

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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

368 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2009
ISBN13 9780470238271
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 241 × 302 × 26 mm   ·   650 g

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