Multichannel Marketing: Metrics and Methods for On and Offline Success - Akin Arikan - Books - John Wiley & Sons Inc - 9780470239599 - April 1, 2008
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Multichannel Marketing: Metrics and Methods for On and Offline Success

Akin Arikan

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Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.

312 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 2008
ISBN13 9780470239599
Publishers John Wiley & Sons Inc
Pages 312
Dimensions 188 × 233 × 17 mm   ·   444 g
Language English  
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