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Multichannel Marketing: Metrics and Methods for On and Offline Success Akin Arikan
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Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.
312 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 1, 2008 |
| ISBN13 | 9780470239599 |
| Publishers | John Wiley & Sons Inc |
| Pages | 312 |
| Dimensions | 188 × 233 × 17 mm · 444 g |
| Language | English |
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