Marketing Research - David A. Aaker - Books - John Wiley and Sons Ltd - 9780470317259 - December 1, 2009
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David A. Aaker
Marketing Research 10 Revised edition

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Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence, strategy, theory, and application. It shows the relevance of marketing intelligence, the power of the Internet in marketing research applications, and more.

816 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2009
ISBN13 9780470317259
Publishers John Wiley and Sons Ltd
Pages 816
Dimensions 212 × 258 × 32 mm   ·   1.47 kg
Language English  

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