Brand Atlas: Branding Intelligence Made Visible - Alina Wheeler - Books - John Wiley & Sons Inc - 9780470433423 - April 1, 2011
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Alina Wheeler
Brand Atlas: Branding Intelligence Made Visible

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"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

144 pages, col. ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2011
ISBN13 9780470433423
Publishers John Wiley & Sons Inc
Pages 144
Dimensions 156 × 235 × 14 mm   ·   450 g
Language English  

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