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Flip the Funnel: How to Use Existing Customers to Gain New Ones Joseph Jaffe
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Flip the Funnel: How to Use Existing Customers to Gain New Ones
Joseph Jaffe
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
304 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 26, 2010 |
| ISBN13 | 9780470487853 |
| Publishers | John Wiley & Sons Inc |
| Pages | 304 |
| Dimensions | 160 × 232 × 29 mm · 516 g |
| Language | English |
