Marketing Research Kit For Dummies - Michael Hyman - Books - John Wiley & Sons Inc - 9780470520680 - April 16, 2010
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Michael Hyman
Marketing Research Kit For Dummies

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Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.

408 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2010
ISBN13 9780470520680
Publishers John Wiley & Sons Inc
Pages 416
Dimensions 189 × 234 × 25 mm   ·   592 g

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