Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models - G. Michael Maddock - Books - John Wiley & Sons Inc - 9780470643594 - May 3, 2011
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G. Michael Maddock
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

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People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively.

218 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 3, 2011
ISBN13 9780470643594
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 155 × 227 × 22 mm   ·   362 g
Language English  

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