Data Mining Techniques in CRM: Inside Customer Segmentation - Tsiptsis, Konstantinos K. (Eurobank, Greece) - Books - John Wiley & Sons Inc - 9780470743973 - March 1, 2010
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Tsiptsis, Konstantinos K. (Eurobank, Greece)
Data Mining Techniques in CRM: Inside Customer Segmentation

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.

372 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2010
ISBN13 9780470743973
Publishers John Wiley & Sons Inc
Pages 372
Dimensions 170 × 252 × 28 mm   ·   739 g
Language English  

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