Brand Assets - The Wiley Finance Series - Tony Tollington - Books - John Wiley & Sons Inc - 9780470844236 - May 14, 2002
In case cover and title do not match, the title is correct

Tony Tollington
Brand Assets - The Wiley Finance Series

Price
Íkr 17,609
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 27 - Sep 10
Get notified about new Tony Tollington releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

158 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2002
ISBN13 9780470844236
Publishers John Wiley & Sons Inc
Pages 168
Dimensions 174 × 255 × 22 mm   ·   467 g
Language English  

More from the same publisher

See all of Tony Tollington ( e.g. Hardcover Book )