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The Art and Science of Interpreting Market Research Evidence D. V. L. Smith
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.
248 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 23, 2004 |
| ISBN13 | 9780470844243 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 177 × 251 × 19 mm · 630 g |
| Language | English |
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